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Gerry Moira

Gerry Moira

Job

Chairman and director of creativity

Company

Havas Worldwide London

Work Telephone

(020) 7240 4111

Address

Cupola House, Alfred Place, London, , WC1E 7EB

Work e-mail

gerry.moira@eurorscg.com

Date of birth

25 January 1950

The best thing about my job is...

Forging sharp tipping points in the Crucible of Change.

The key thing I've learnt recently is...

You can't forge a tipping point, apparently. It just creeps up and then you have to "nudge" it over using like, social media and shit?

The best advice I've ever had is...

Never twist on 17.

If I was 21 again, I would...

Misbehave.

The thing that really inspires me is...

Arthur Koestler said: "Creativity is the defeat of habit by originality." That still works. Oh, and rainbows and like, kittens and shit?

The last time I was embarrassed was...

Old Trafford. 28 August 2011. 8-2.

The last time I was excited was...

At the Edinburgh Fringe this year. I saw a lot of talented young people who should be working in our business. Our tragedy is they never will. Productivity is the new creativity.

I'd describe my personal style as...

Implacable charm.

I really love...

Food.

I really wish I had...

More food.

I really wish I hadn't...

Eaten it.

The worst thing about me is...

My inability to remember people's names. I've suffered from this selective memory disorder all my life and disguise it by calling everybody "darling". But I know it pisses people off.

You might not know this but I'm...

Male. Aquarius. Single. GSOH. Love music, cinema, theatre, but just as happy snuggled-up on the sofa watching X Factor. WLTM wealthy, attractive woman with low self-esteem and own car.


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