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Matt Powell

Matt Powell

Job

Creative director

Company

Profero

Work Telephone

(020) 7529 8713

Address

19 Mandela Street, Camden, London, NW1 0DU

Work e-mail

matt.powell@profero.com

Date of birth

13 July 1973

The best thing about my job is...

I give people permission to be more creative.

The key thing I've learnt recently is...

You give a little love, and it all comes back to you.

The best advice I've ever had is...

"You never promised to get it right every time, you just promised you'd give it a bloody good go" – Patrick Collister.

If I was 21 again, I would...

Tell myself to stop worrying. It's going to be okay.

The thing that really inspires me is...

Knowing that the worldwide web is just the beginning.

The last time I was embarrassed was...

When I suggested a name for an app in a focus group and it was mocked to death.

The last time I was excited was...

When we made seaweed-infused vodka for a pitch. It was disgusting.

I'd describe my personal style as...

GAP sale.

I really love...

Southwold.

I really wish I had...

Nothing to do today.

I really wish I hadn't...

Lost the Swiss Army knife my dad gave to me when I was 12.

The worst thing about me is...

I say yes too often.

You might not know this but I'm...

Leaving Profero after 12 years.


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