Agency: Bartle Bogle Hegarty
Former marketing director
1st January 1956
I tread lightly.
Bright, sparky people.
The 30 Club, MGGB, Solus, The Carlton and The East India.
Sadly, my new BlackBerry.
My room card, a towel and sunscreen.
"Admire" is such a challenging word.
The Times, This Week, Classic FM, Google.
Filling in this damn form.
A decent lunch, in the sun, with old friends.
Some out-of-work actor? with hair.
Joined Britvic in 1997. Previously with Unilever, Danone and Vileda.
Professor Albus Dumbledore.
I am surprisingly good at?
President of The Marketing Society.
Described as solid and professional but a bit pompous, the man behind Tango's iconic advertising took adland aback when he quit as Britvic's marketing director during the summer, after more than 10 years in the job. His experience of brand building and new product development expected to stand him in good stead when it comes to future employment.
Building shareholder value by building brands.