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Andrew Fennell

Andrew Fennell

Job

marketing and innovation director (Europe)

Company

Diageo

Work Telephone

+44 (0)20 8978 6654.

Address

Lakeside Drive, Park Royal, London, NW10 7HQ

Born

19th February 1967

Album

American Idiot - Green Day.

Book

The Magus - John Fowles.

Breakfast radio show

Don't listen to one.

Career history

Eight years at Bass PLC; ten years at Diageo. Various UK, regional and global marketing jobs including senior brand manager, Pepsi, 1991-1993; marketing manager ,Carling, 1994-1996; marketing controller, Guinness, 1996-1999; global brand director, Smirnoff and rum, 2000-2004; GB marketing director, 2004-2006.

Daily newspaper

The Times.

Everyone's saying

It is a measure of the regard in which Fennell is held by Diageo that he has been assigned one of the group's most important tasks. In overseeing its campaign to encourage sensible drinking among young people he must be seen to be convincing the Government that the drinks industry can behave responsibly.

Family

Wife Helen; sons Tom (nine),Will (six) and Charlie (three).

Favourite ad

Guinness 'swimblack'.

Favourite technology

iPod.

Greatest achievement

Building a bookcase without swearing.

Magazine (pleasure)

Rugby World.

Magazine (professional)

The Economist.

Most humbling experience

Having children.

Most-admired entrepreneur

Steve Jobs.

Sunday newspaper

The Sunday Times.

TV programme

24

Website

iTunes.

What car do you own

Audi A4.

What principle defines your working life

Give your best, trust people, keep it simple.


Additional Information

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