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Brian Fraser

Brian Fraser


Executive creative director


McCann Erickson

Work Telephone

+44 (0)20 7961 2758.


7 Herbrand Street, London, WC1N


26th June 1966


Kind of Blue by Miles Davis.


The Decisive Moment by Henry Cartier-Bresson.

Breakfast radio show

5 Live and XFM.

Career history

OgilvyMather and BMP DDB.

Daily newspaper

The Guardian.

Everyone's saying

With his co-executive creative director Simon Learman, Fraser's task is to change the perception that McCann Erickson is an agency led by stubborn account teams and not the creative department.


Carole, Amber.

Favourite ad

The Guardian 'points of view'.

Favourite technology

Leica digital camera and Apple Power Book.

Greatest achievement

My daughter.

Magazine (pleasure)

Tennis Magazine.

Magazine (professional)

Campaign (of course).

Most humbling experience

Too many to mention.

Most-admired entrepreneur

Terry Donovan of Rockstar Games.

Sunday newspaper

The Sunday Times.

TV programme

The Sopranos.


What car do you own

80s Mercedes coupé

What principle defines your working life

What we sow is what we reap.

Additional Information

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