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Carolyn McDevitt

Carolyn McDevitt


Managing director (IPC Advertising)


IPC Media

Work Telephone

+44 (0)20 7261 5601.


Kings Reach Tower, Stamford Street, London, SE1


Love Over Gold - Dire Straits.


The Museum Scene - Kate Atkinson.

Breakfast radio show

I like John Humphreys with my corn flakes, so Radio 4.

Career history

Sales director TVMM, 1989-1991. Commercial director (board), Westcountry Television, 1991-1996. Chief executive, Barb, 1998-2004. Managing director, IPC Advertising, May 2005 to date.

Daily newspaper

Financial Times and Evening Standard.

Everyone's saying

Despite spending more than 20 years in television, it's taken just a year for the determined Caroline McDevitt to become a magazine evangelist. She has embraced the move away from what she calls 'the black arts' of buying and selling TV space to a medium in which sales people can call on publishers and editors to support pitches across like-minded magazine brands and emerging platforms.


Plenty, mainly in Ireland, always available for weddings and parties.

Favourite ad

Loved the Smirnoff commercials, especially the Christmas Russian animation, circa six years ago.

Favourite technology


Greatest achievement

Reinventing myself at this stage in my life!

Magazine (pleasure)

So many to choose, so little time to read? Wallpaper*, InStyle, Maison and Decor.

Magazine (professional)


Most humbling experience

Knowing that there are some really professional and hard-working passionate people in this business that don't always get the credit for their hard work.

Most-admired entrepreneur

My local Italian restaurant owner - he has a really successful formula and a great lifestyle.

Sunday newspaper

The Times, The Mail on Sunday, and Nice Matin when in France.

TV programme

Top Gear.


IPC Advertising, of course.

What car do you own

Beaten-up Mercedes SLK.

What principle defines your working life

Making sure it's always do as I do and not as I say.

Additional Information

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