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David Fletcher

David Fletcher

Job

Head of MEC MediaLab

Company

Mediaedge:cia UK

Work Telephone

+44 (0)20 7803 2283.

Address

Paris Garden, London, SE1

Born

1st June 1963

Album

Violent Femmes - Violent Femmes.

Book

One Flew Over the Cuckoo's Nest by Ken Kesey.

Breakfast radio show

Today; Broadcasting House.

Career history

ABM from 1984; Billett&Co from 1986; CIA Billett from 1989; now Mediaedge:cia UK.

Daily newspaper

The Guardian (trying to shake the habit but can't).

Everyone's saying

Fletcher is regarded as one of the cleverest boffins in the complicated world of media research.

Family

Wife Janet; children Matthew, Joseph and Sarah.

Favourite ad

Chewitts 'the muncher'.

Favourite technology

The Casio calculator I bought in 1981.

Greatest achievement

Passing grade six classical guitar at the age of 43.

Magazine (pleasure)

Still grieving the demise of Smash Hits.

Magazine (professional)

Admap.

Most humbling experience

Being asked to be a trustee of Five Talents UK.

Most-admired entrepreneur

Joy, a widow with six children in Kabale, Uganda. After her husband died of malaria she took a £100 loan to buy land on which to start a brickmaking business. She now employs eight men. See www.fivetalents.org.uk.

Sunday newspaper

Never had time for one.

TV programme

Life on Mars.

Website

bbc.co.uk

What car do you own

Dad's taxi (Ford Galaxy diesel).

What principle defines your working life

No-one on their deathbed ever wished they'd spent more time in the office.


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