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Eric Salama

Eric Salama


Chief executive



Work Telephone

+44 (0)20 7656 5702.


4 Grosvenor Place, London, SW1


13th April 1961


Toss up between Rumours (Fleetwood Mac) and Born To Run (Bruce Springsteen).


If This Is a Man by Primo Levi.

Breakfast radio show

Five Live.

Career history

Labour Party House of Commons; Henley Centre; WPP; Kantar.

Daily newspaper

The New York Times.

Everyone's saying

In the unlikely event of Sir Martin Sorrell ditching his BlackBerry and opting for a gentler life, who would succeed him at the top of WPP? Salama, a one-time Sorrell 'fixer', has been mooted as a long shot runner, perhaps in tandem with a top finance man.


Two wonderful boys, Raffi (11) and Sam (nine).

Favourite ad

Varies over time, but currently Honda's 'impossible dream'.

Favourite technology

Please don't force me to choose between my BlackBerry and my Zen Creative Jukebox.

Greatest achievement

Having friends and family developed over 45 years who still want to spend time with me.

Magazine (pleasure)

Vanity Fair.

Magazine (professional)


Most humbling experience

Coming to terms with issues at home and realising that I couldn't solve them.

Most-admired entrepreneur

James Dyson for being passionate, tenacious, creative and effecting change through a truly superior product.

Sunday newspaper

News of the World.

TV programme

The West Wing, but won't be able to live off the repeats much longer.


What car do you own

Ford Focus AT

What principle defines your working life

Treat others as you would like to be treated: fairly, honestly and by doing what you say you will do.

Additional Information

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