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Ewan Paterson

Ewan Paterson

Job

Executive creative director

Company

Clemmow Hornby Inge

Work Telephone

+44 (0)20 7462 8500.

Address

7-19 Rathbone Street, London, W1

Born

1st February 1963

Album

Stop Making Sense by The Talking Heads.

Book

Any Human Heart by William Boyd.

Breakfast radio show

Fighting Talk on Five Live, Saturday mornings.

Career history

Exploration geologist, 1984-1987. Creative, Y&R, 1990-1995. Creative then joint creative director, BMP DDB, 1995-2004. Creative director, Bartle Bogle Hegarty 2004-2006. Executive creative director, Clemmow Hornby Inge, 2006 to date.

Daily newspaper

The Guardian.

Everyone's saying

Paterson's discipline was needed in the CHI creative department. His brief is to raise the agency's creative reputation. Strong work for The Daily Telegraph and the hiring of Angus Wardlaw and Alexei Berwitz from MCBD, as well as Dave Masterman and Ed Edwards from BBH, were a good start.

Family

Wife Tricia and three-year-old twins Olivia and James.

Favourite ad

Fedex 'the golden package'.

Favourite technology

Big Bertha II Driver (My leaving present from BMP DDB).

Greatest achievement

Surviving ten days in LA with Jeremy Craigen.

Magazine (pleasure)

Bert Trautman's Helmet (Manchester City Fanzine).

Magazine (professional)

Er... let me think.

Most humbling experience

In advertising: John Webster asking me to work with him on a Walkers Crisps campaign. (We presented a campaign and the next day lost the business to AMV.)

Most-admired entrepreneur

Kyle MacDonald, the Canadian who traded a paper clip for a house.

Sunday newspaper

The Observer.

TV programme

Sky Digital Channel 405.

Website

Dictionary.com (I'm dyslexic).

What car do you own

Volvo C70 convertible.

What principle defines your working life

Is this the best answer?


Additional Information

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