Agency: Bartle Bogle Hegarty
18 Feet & Rising
4 Ganton Street, , London, , W1F 7QN
Fast-slow. Up-down. Up.
There is no unifying theory of how advertising works, but I'm into Robert Heath's work on low attention processing and it's changing how we develop creative work with clients.
With any luck, it will break out of the deep conservatism it finds itself in.
Reducing the amount of unhelpful noise.
Game Of Thrones.
After a shortlived affair with Temple Run, I go back to The Guardian every time.
Bradley Wiggins. The first Brit to win the Tour de France. Sideburns. And an Olympic gold to boot.
Opening 18 Feet & Rising in Australia and the chief exec's promise of a helicopter ride round Sydney stopping at a restaurant on the Northern beaches for lunch. He's a pilot.
Architecture. I like the models, but more generally I'm fascinated by the relationship between buildings and people.
Cycling. Pedals the blues away.