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Derek Morris

Derek Morris


Chief operating officer


VivaKi UK

Work Telephone

(020) 3003 9003


24 Percy Street, , London, , W1T 2BS

Work e-mail

How's your year been?

Challenging, exhausting, interesting, fun, frustrating, streching, intriguing – pretty much like every other year.

Learnt anything new lately?

Change takes time.

What will be the biggest change in adland in five years?

Moving the centre of the delivery from execution to real-time strategy and data.

What are your biggest challenges?

Balancing the need for collaboration with the power of self-interest.

What are you really loving right now?

Downton Abbey and Miles Davis.

What's your favourite ad this year?

Virgin Atlantic – shows the power of not taking yourself too seriously.

What's your favourite app?

BBC iPlayer. Can you believe we get all that for just 40p a day!

Who's your (wo)man of the year?

Seb Coe – proved that Britian can do Great.

What's the most interesting thing about you right now?

I am learning to tango.

What could you win a gold medal for?

Hearding cats.

What obsesses you?

The integrity of the argument – without it, any idiot can talk.

What keeps you sane?

Two daughters who think I am just cool enough but mainly rubbish.

What will be your downfall?

Sex, drugs and rock 'n' roll – I never did enough.

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