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Ian McAteer

Ian McAteer


Managing director


The Union

Work Telephone

+44 (0)131 625 6000.


Union House, 18 Inverleith Terrace, Edinburgh, EH3 5NS


17th November 1958


Lou Reed - Transformer, challenged by Led Zeppelin IV.


The Lord of the Rings by JRR Tolkien (blows your mind at 11 years old).

Breakfast radio show

Real Radio - I love the wind-ups. But the Football Phone-in in the evening is best.

Career history

Barrister at law, 1981-1983. Trainee account executive to group account director, Saatchi & Saatchi, 1984-1992. Client services director, Faulds Advertising, 1992-1996. Founder, The Union, 1996 to date.

Daily newspaper

The Herald.

Everyone's saying

As with any Scottish agency the pressure on McAteer is building as agencies fight for clients and against declining margins.


Clare, Fergus, Rory, Juliette.

Favourite ad

The Carlton Draught 'big ad' makes me laugh a lot... it's freakin huge... it'd better sell some beer.

Favourite technology

Apple MacBook Pro, but my Canon Ixus is a close second.

Greatest achievement

Not wetting myself going down the Olympic Bobsleigh run in St Moritz.

Magazine (pleasure)

Celtic View.

Magazine (professional)

I guess it has to be Campaign.

Most humbling experience

Making a mess of the first time I stood up in court.

Most-admired entrepreneur

Not Alan Sugar.

Sunday newspaper

Scotland on Sunday.

TV programme

Still Game (Glaswegian humour that reminds me of childhood).


Google Earth, plus the BBC Sport football and rugby discussion boards.

What car do you own

Volvo XC90 with some added bits (Three kids, a dog and three cats is my defence).

What principle defines your working life

Be consistent, be true to yourself, treat others as you would want to be treated yourself.

Additional Information

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