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Ita Murphy

Ita Murphy

Job

Managing director

Company

Mindshare

Work Telephone

+44 (0)20 7969 4081.

Address

40 The Strand, , London, , WC2N 5RF

Album

Zambuca.

Book

Altered Lands by Jules Hardy.

Breakfast radio show

Five Live.

Career history

Planner/buyer, Carat, 1986-1988. Account director, MediaVest, 1988-1995. Managing partner, Initiative Media, 1995-2001. Managing partner and now managing director, MindShare, 2001 to date.

Daily newspaper

The Times.

Everyone's saying

When she's not pounding the streets on her lunch breaks, Murphy has been busy settling into her new role as MindShare's managing director. With the agency's client portfolio all but full, Murphy has spent her time on internal business. If you want to get into Wacl, buying her lunch is a good first step.

Family

Husband and two children.

Favourite ad

Dove's 'Campaign for Real Beauty'.

Favourite technology

Mobile phone.

Greatest achievement

Twenty years of marriage.

Magazine (pleasure)

Easy Living.

Magazine (professional)

Campaign!

Most humbling experience

Beating off my five older brothers to stop them scoffing the food off my plate.

Most-admired entrepreneur

Alan Sugar.

Sunday newspaper

The Sunday Times.

TV programme

Shameless.

Website

Ryanair.com.

What car do you own

Volvo V70.

What principle defines your working life

Get on with it!


Additional Information

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