M and C Saatchi
+44 (0)20 7543 4598.
36 Golden Square, London, W1F
27th January 1947
The Beatles' Sergeant Pepper's Lonely Hearts Club Band.
The Great Gatsby by F Scott Fitzgerald.
Breakfast radio show
Saatchi & Saatchi, 1977-1995 (creative director and deputy chairman 1991-1995). M&C Saatchi: founder and creative director, 1995-2000; chairman, 2000-2005.
The Daily Telegraph and Daily Mirror.
Wife Karen; children Natasha, Jemmy, Mamie and Oona.
Charles Saatchi's 'fly' ad.
iPod and my midi keyboard.
Winning an Ivor Novello Award and restoring a bedraggled historic house.
Most humbling experience
The Sunday Times.
Any news programme.
What car do you own
What principle defines your working life
The person who succeeds is not always the one with the highest talent but the one with the highest standards.
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- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
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