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Chris Hayward

Chris Hayward

Job

Head of investment

Company

ZenithOptimedia

Work Telephone

+44 (0)20 7961 1000.

Address

Headquarters, 24 Percy Street, London, , W1T 2BS

Born

29th March 1957

Fantasy business partner

Rupert Murdoch.

How do you off-set your carbon footprint?

I switch off the television when Manchester United and Liverpool are playing.

Greatest influence

My paternal grandfather.

Clubs

Everton Supporters Club (London Area).

Favourite gadget

iPod.

Desert island objects

A football, iPod and a family photograph.

Most-admired politician

Kenneth Clarke. He's a rare politician who clearly believes people have the right to enjoy themselves, and is not self-righteous.

Favourite media

The Saturday Telegraph, Mojo, Dalziel and Pascoe, Radio Five Live, toffeeweb.com (Everton fan website).

Biggest risk taken

Standing in the Millwall end at the Old Den while supporting Everton.

Perfect day

Going to Goodison Park with the family and watching Everton winning.

Who should play you in the film of your life?

John Cusack.

Career highlights

Broadcast director TSMS, 1999, ZenithOptimedia head of TV, 2000, ZenithOptimedia head of investment, 2006.

Fictional hero

Andy Dalziel.

Best job outside advertising

Advertising was my first serious job. All my holiday jobs were awful the worst being as a holiday courier in Morocco.

Lowdown

Hayward's dry Scouse humour and sharp intelligence have stood him in very good stead since he's widened his remit beyond his TV buying background. Although is passion for TV and Everton FC is steadfast, he's also able to talk a good game when it comes to trading everything from press to online.

Most expensive purchase

Everton tickets.

Why are you good at what you do?

Experience, market knowledge, and I like negotiating.


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