Agency: Wieden & Kennedy London
Head of investment
+44 (0)20 7961 1000.
Headquarters, 24 Percy Street, London, , W1T 2BS
29th March 1957
I switch off the television when Manchester United and Liverpool are playing.
My paternal grandfather.
Everton Supporters Club (London Area).
A football, iPod and a family photograph.
Kenneth Clarke. He's a rare politician who clearly believes people have the right to enjoy themselves, and is not self-righteous.
The Saturday Telegraph, Mojo, Dalziel and Pascoe, Radio Five Live, toffeeweb.com (Everton fan website).
Standing in the Millwall end at the Old Den while supporting Everton.
Going to Goodison Park with the family and watching Everton winning.
Broadcast director TSMS, 1999, ZenithOptimedia head of TV, 2000, ZenithOptimedia head of investment, 2006.
Getting the children to sleep when they were small.
Advertising was my first serious job. All my holiday jobs were awful the worst being as a holiday courier in Morocco.
Hayward's dry Scouse humour and sharp intelligence have stood him in very good stead since he's widened his remit beyond his TV buying background. Although is passion for TV and Everton FC is steadfast, he's also able to talk a good game when it comes to trading everything from press to online.
Experience, market knowledge, and I like negotiating.
Agency: Bartle Bogle Hegarty