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Lawson Muncaster

Lawson Muncaster


Managing director


City AM

Work Telephone

+44 (0)20 7015 1200.


New Bridge House, 25 Bridge Street, London, SE1


30th June 1969


Not much of a music man; anythingcan remember to sing along to.


Taking On The World by Ellen MacArthur.

Breakfast radio show

Alan Brazil and Henk Potts on Talksport, Today, Five Live.

Career history

Sales executive, STV, 1988-1994. Sales director, Eurosport, 1995-1998. Sales director, Mills & Allen, 1999-2001, Sales director, CNN, 2001-2002. Vice-president, Metro International, 2002-2004. Founder and managing director, City AM, 2005 to date.

Daily newspaper

City AM.

Everyone's saying

Muncaster helped trigger the latest phase of the London free newspaper war with the successful launch of City AM. Now that News International has entered the fray, there could be some tough battles ahead. But it's a challenge that this larger-than-life, ebullient Scot (nicknamed, we know not why, as 'The Lunchmaster') will relish.


Wife Zoe; children Ben (four) and Ruby (two).

Favourite ad

Very poor year; John Smith's 'bar bore', Nike 'Wayne Rooney' stood out for me.

Favourite technology

Mobile phone.

Greatest achievement

Fatherhood and City AM.

Magazine (pleasure)

Don't read one for pleasure.

Magazine (professional)

All I need to.

Most humbling experience

Watching professional sportsmen and women - their dedication to aspiring to being number one. Their commitment and sacrifices should humble everyone.

Most-admired entrepreneur

Tom Hunter, Andrew Carnegie. Actually, that should be the other way round!

Sunday newspaper

The Sunday Times, East Lothian Courier.

TV programme

Grumpy Old anything, men,women, holidays.Old before my time.


Celtic FC.

What car do you own

Vauxhall Corsa: definitely raises an eyebrow at the golf club. Hate the damn things, probably because I am crap at driving.

What principle defines your working life

Complete focus on your own job.No dreaming, that's for sleep time!

Additional Information

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