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Madeleine Sanderson

Madeleine Sanderson

Job

Managing director

Company

Partizan

Work Telephone

+44 (0)20 7851 0239.

Address

40-42 Lexington Street, London, W1F

Book

Dr Zhivago by Boris Pasternak.

Breakfast radio show

Today at home, Chris Moyles in car.

Career history

1985: Edwards Baker Swannell; 1988: Phoenix Films; 1990: Fletcher Sanderson Films; 1998: Partizan.

Daily newspaper

The Guardian.

Everyone's saying

Sanderson has the ability not only to spot new talent, but also get it to work. Her sweet and innocent persona belies her shrewd business brain.

Family

Three children (six, five and three).

Favourite ad

Birdseye 'supermouse', where the woman jumps on the table and sings: 'It's just one of those afters you get now and then.' My mum used to jump on the table and sing it at the most inappropriate times.

Favourite technology

Mobile.

Greatest achievement

My children.

Magazine (pleasure)

World of Interiors.

Magazine (professional)

Campaign.

Most humbling experience

Crashing my sister's brand new Vespa.

Most-admired entrepreneur

Chad Hurley and Steve Chen.

Sunday newspaper

The Observer.

TV programme

Extras.

Website

Artnet.

What car do you own

Volkswagen Beetle.

What principle defines your working life

Everything is possible if you have the right attitude.


Additional Information

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