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Marilyn Baxter

Marilyn Baxter

Job

Non-executive director (COI); freelance research consultant

Company

COI

Work Telephone

+44 (0)20 8940 8040.

Address

18 Grosvenor Road, Richmond, TW10 6PB

Born

13th July 1947

Album

Blood on the Tracks, Bob Dylan.

Book

Far Tortuga by Peter Matthiessen.

Breakfast radio show

Today.

Career history

Various non-advertising jobs; 1979-1981: Planner, McCann Erickson; 1981-1983: Sailing the Atlantic; 1983-1985: Deputy planning director, Grandfield Rork Collins; 1985-1992: Executive planning director, Saatchi & Saatchi. Wrote IPA Women in Advertising. 1992-1994: Sailing the Pacific; 1994-1999: Executive planning director and vice-chairman, Saatchi & Saatchi. IPA Council, Chairman Value of Advertising committee. 1999-2005: Chairman Hall & Partners; 2003 to date: Non-executive director, COI; 2006: Wrote Magic and Logic (IPA/ISBA/CIPS).

Daily newspaper

The Guardian, Weekend Financial Times.

Everyone's saying

As a leading research expert, Baxter is able to exploit her neutrality to bang agency and client heads together and she continues to show no hesitation in doing so. 'The required behaviours and processes are not rocket science,' she wrote last year in a report on how often combative relationships can be improved.

Family

Husband, sister, brother.

Favourite ad

Honda Diesel 'hate something, change something'.

Favourite technology

The GPS on my boat.

Greatest achievement

Managing to stay in advertising after the age of 50.

Magazine (pleasure)

Yachting Monthly.

Magazine (professional)

Campaign (what else?).

Most humbling experience

Sailing with disabled people.

Most-admired entrepreneur

Charles Dunstone.

TV programme

The West Wing.

Website

Meteorological Office (for the Shipping Forecast).

What car do you own

BMW 323i coupe; Mercedes A Class.

What principle defines your working life

Work hard, be useful.


Additional Information

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