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Marilyn Baxter

Marilyn Baxter


Non-executive director (COI); freelance research consultant



Work Telephone

+44 (0)20 8940 8040.


18 Grosvenor Road, Richmond, TW10 6PB


13th July 1947


Blood on the Tracks, Bob Dylan.


Far Tortuga by Peter Matthiessen.

Breakfast radio show


Career history

Various non-advertising jobs; 1979-1981: Planner, McCann Erickson; 1981-1983: Sailing the Atlantic; 1983-1985: Deputy planning director, Grandfield Rork Collins; 1985-1992: Executive planning director, Saatchi & Saatchi. Wrote IPA Women in Advertising. 1992-1994: Sailing the Pacific; 1994-1999: Executive planning director and vice-chairman, Saatchi & Saatchi. IPA Council, Chairman Value of Advertising committee. 1999-2005: Chairman Hall & Partners; 2003 to date: Non-executive director, COI; 2006: Wrote Magic and Logic (IPA/ISBA/CIPS).

Daily newspaper

The Guardian, Weekend Financial Times.

Everyone's saying

As a leading research expert, Baxter is able to exploit her neutrality to bang agency and client heads together and she continues to show no hesitation in doing so. 'The required behaviours and processes are not rocket science,' she wrote last year in a report on how often combative relationships can be improved.


Husband, sister, brother.

Favourite ad

Honda Diesel 'hate something, change something'.

Favourite technology

The GPS on my boat.

Greatest achievement

Managing to stay in advertising after the age of 50.

Magazine (pleasure)

Yachting Monthly.

Magazine (professional)

Campaign (what else?).

Most humbling experience

Sailing with disabled people.

Most-admired entrepreneur

Charles Dunstone.

TV programme

The West Wing.


Meteorological Office (for the Shipping Forecast).

What car do you own

BMW 323i coupe; Mercedes A Class.

What principle defines your working life

Work hard, be useful.

Additional Information

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