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Claude Lessard

Claude Lessard


Chairman of the board, chief executive and president


Cossette Group

Work Telephone

+1 418 647 2727.


801 Grande Allee West, Suite 200, Quebec, G1S 1C1


29th July 1949

Fantasy business partner

Steve Jobs.

How do you off-set your carbon footprint?

I take personal responsibility for the environment and I try to recycle as much as I can. We have a green policy in place at Cossette and we are working to improve it.

Greatest influence

Marie, my life partner for 40 years.


I'm a member of a golf club with only 50 members.

Favourite gadget

No contest. My BlackBerry.

Desert island objects

Satellite phone, surfboard, family photo album.

Most-admired politician

John F Kennedy. He was a man of great passion.

Favourite media

The only TV show I watch is 24. I read Time Magazine and the Wall Street Journal. And I listen to CBC Radio. My favorite website is the one I go to most often,

Biggest risk taken

At 22 years of age, borrowing $5,000 to invest in a small graphic design company that was going nowhere and asking five other partners also young men who were early in their careers to do the same so that together we could build a successful communications company.

Perfect day

Helicopter snowboarding in the Canadian Rockies with my three sons.

Who should play you in the film of your life?

James Stewart.

Career highlights

I have spent my entire career building Cossette, so my personal career highlights are also Cossette's. These moments would include our first expansion out of Quebec City to open an office in Montreal, which had never been done before. And later expanding to Toronto and Vancouver to become a truly national agency. Going public was a highlight, as was our first overseas acquisition in the UK. Also, opening in New York. But the greatest highlights still come from being associated with talented and dedicated people, and inspiring clients for all those years.

Fictional hero


Best job outside advertising

I taught people how to ride horses and jump at a summer camp in the US.


The big cheese at Cossette Communications really hit Campaign's radar earlier this year when he beat bigger suitors to buy Dare for around $21 million. With Dare, Miles Calcraft Briginshaw Duffy, Identica and Band & Brown in his UK portfolio, all eyes will be on how the UK elements are pulled together into a unified offering.

Most expensive purchase

A seven-handicap golf swing, which I acquired through a series of intense golf lessons in Orlando after picking up the sport in my mid-thirties.

Why are you good at what you do?

I bring passion to everything I do.

Additional Information

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