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Richard Alford

Richard Alford

Job

Managing director

Company

M and C Saatchi

Work Telephone

+44 (0)20 7543 4500.

Address

36 Golden Square, London, W1F

Born

15th May 1966

Album

Beach Boys' box set.

Book

Decline and Fall by Evelyn Waugh.

Breakfast radio show

Today.

Career history

1988-1990: Grey. 1990-1995: Euro RSCG. 1995 to date: M&C Saatchi.

Daily newspaper

Daily Mirror.

Everyone's saying

The sitcom-loving Alford is an essential part of the M&C senior management 'club' and one of the reasons why the agency managed to bounce back after BA. May well take on some extra responsibility with the departure of Nick Hurrell.

Family

None.

Favourite ad

Blackcurrant Tango 'St George'.

Favourite technology

Sky+ HD.

Greatest achievement

Never showing my true feelings.

Magazine (pleasure)

Playboy.

Magazine (professional)

Campaign.

Most humbling experience

Trekking in the Hindu Kush.

Most-admired entrepreneur

That woman who got kicked off Dragons' Den - for getting on to it.

Sunday newspaper

The Sunday Times.

TV programme

Family Guy.

Website

lightbulbs direct.

What car do you own

Volkswagen Golf GTi 1988 (F-reg).

What principle defines your working life

Self-deprecation.


Additional Information

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