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Stef Calcraft

Stef Calcraft

Job

Partner

Company

Mother London

Work Telephone

+44 (0)20 7012 1963.

Address

Biscuit Building, 10 Redchurch Street, London, , E2

Born

1st January 1963

Album

Vaughan Williams' Symphony No 5 in D.

Book

For Whom The Bell Tolls by Ernest Hemingway.

Breakfast radio show

Classic FM.

Career history

Brand manager, Unilever, 1987-1990. Account director, Leo Burnett, 1990-1993. Board director, Bartle Bogle Hegarty, 1993-1996. Partner, Mother, 1996 to date.

Daily newspaper

The Times.

Everyone's saying

As Mother's second largest shareholder and co-founder, Calcraft was instrumental in grabbing Boots from JWT, and has stewarded some strong work on the account in 2006.

Family

Wife Tara.

Favourite ad

Levi's 'swimmer'.

Favourite technology

The web.

Greatest achievement

Asking the love of my life to marry me and, astonishingly, not being refused.

Magazine (pleasure)

Vanity Fair.

Most humbling experience

Losing a brilliant best friend after university. He turned his back on a high-flying City career and joined VSO, while I joined Unilever. He was tragically killed helping others while I am still here. Nearly 20 years on I think about him more than ever.

Most-admired entrepreneur

Andrew Carnegie.

Sunday newspaper

The Sunday Times/The Observer.

TV programme

24, Antiques Roadshow.

Website

Primelocation.

What car do you own

Smart Brabus and Mercedes 500SL.

What principle defines your working life

Optimism and hard graft, in equal measure.


Additional Information

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