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Tess Alps

Tess Alps


Chief executive



Work Telephone

+44 (0)20 7499 7200.


101 Wigmore Street, London, W1U


13th November 1953


Obsessed currently with the Takacs Quartet's version of Beethoven's late string quartets.


Dickens or Eliot? Think I'll plump for Great Expectations this time.

Breakfast radio show

Today, or Radio 3 when John Humphrys becomes intolerable.

Career history

Thirteen years selling commercial TV (ITV and Channel 4), then 13 years at PHD. Have just started the next 13-year phase where I'll be combining what I've picked up in the past 26 years.

Daily newspaper

The Guardian.

Everyone's saying

2006 was a busy year for self-confessed TV junkie Alps as she left her spiritual home, PHD, to take over the TV marketing body, Thinkbox. A classical music buff, Alps' diplomatic skills and winning manner mean she is well cast in her new role.


Husband Tim; son Tom; sister Joanna - and Monty the gerbil.

Favourite ad

Fave of all time is a John Webster classic, 'points of view' for The Guardian. But right now I'm enjoying the TV work for Talk Talk, AOL, Guinness and Baker's Complete, plus the print work for Tesco (damn them).

Favourite technology

HDTV with Sky+ attached.

Greatest achievement

Winning the Floral Arts Trophy at this year's Aldbury Spring Show. I've got a cup and everything.

Magazine (pleasure)

BBC Gardens Illustrated.

Magazine (professional)

Radio Times.

Most humbling experience

Not a day goes by without a spot of humbling; getting my skirt caught in my pants, losing my mobile phone - again - or watching the news and realising what lucky bastards we all are in this industry.

Most-admired entrepreneur

Steve Jobs.

Sunday newspaper

The Observer.

TV programme

Green Wing, Big Love, Curb Your Enthusiasm, Brainiac, Dancing On Ice, House, I'm a Celebrity..., Gardeners' World, Takeshi's Castle,The Mighty Boosh, Shameless - impossible to choose just one, for so many reasons.

Website No, honestly. Have you seen it? It's brilliant.

What car do you own

A filthy Fiat Punto and an ancient Saab.

What principle defines your working life

Truth and joy. Can't have the latter without the former.

Additional Information

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