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David Emin


Director of advertising


Mirror Group Newspapers

Work Telephone

+44 (0)20 7293 3844.


1 Canada Square, Canary Wharf, London, E14 5AP

Fantasy business partner

Moe Green, three years before he gets shot by the Corleone family.

How do you off-set your carbon footprint?

My wife no longer leaves the porchlight on when I'm late home.

Greatest influence

Mrs E.


Gala Bingo Club, Surrey Quays, Topsey-Turvey World, Brent Cross.

Favourite gadget

Sky+. The best invention ever!.

Desert island objects

A Starbucks concession, Sky+ and a year's island delivery of the Daily Mirror.

Most-admired politician

Nye Bevan for giving us the NHS.

Favourite media

Mirror Group newspapers, Mirror Group magazines, 24, Virgin, Radio, Brand Republi.

Biggest risk taken

Writing a weekly column for a rival media magazine and thinking I'd be banned from the Campaign A List.

Perfect day

Waking up in my own bed and not in my next door neighbour's house because my wife turned off the porchlight the night before.

Who should play you in the film of your life?

Danny DeVito.

Career highlights

The past 15 months, because of the people and products that I have been fortunate to be working with.

Fictional hero

Jack Bauer.

Best job outside advertising

I ran an ice-cream van in the summer holidays and was known as Mr Softee. Strangely enough, the name has stuck.


Media's own agony uncle seems to have spent the year solving everyone else's problems. Lucky for him, the sociable Emin has such a lively sense of humour that he can take the worst that the industry can throw at him.

Most expensive purchase

The dwarf that my wife said she wanted last Christmas. Unfortunately, I misheard her.

Why are you good at what you do?

Because I surround myself with people who are better than me.

Additional Information

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