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David Fletcher

David Fletcher

Job

Headof MEC MediaLab

Company

Mediaedge:cia UK

Work Telephone

+44 (0)20 7803 2283.

Address

1 Paris Garden, London, SE1 8NU

Born

1st January 1963

Fantasy business partner

Rupert Murdoch.

How do you off-set your carbon footprint?

Driving with the miles per gallon display on.

Greatest influence

Chris Ingram.

Clubs

Ealing Symphony Orchestra.

Favourite gadget

iPod.

Desert island objects

Guitar, pen, paper.

Most-admired politician

David Trimble, for building credibility and consensus, then seizing the opportunity.

Favourite media

The Guardian, Q, Grey's Anatomy, Radio 4, BBC news.

Biggest risk taken

Asking to work a four-day week.

Perfect day

Garden, family, barbecue.

Who should play you in the film of your life?

Woody Allen.

Career highlights

Advising the Bank of England, providing a statistic for Tony Blair's last major speech as prime minister, writing the definitive research-based piece on word of mouth, being quoted in the "Sidelines" section of Guardian Women, helping put MEC at the top of the Campaign New Business League, building a team of the most talented media researchers and analysts in town.

Fictional hero

Yossarian from Catch-22.

Best job outside advertising

Trustee of Five Talents UK.

Lowdown

Media's ultimate egghead, Fletcher continues to be the analytical engine at the heart of the agency's planning excellence, and now that, post merger, MEC's two cultures have been bedded in, the agency is emerging as a true force to be reckoned with.

Most expensive purchase

A neverending stream of music lessons and associated hardware for my entire family.

Why are you good at what you do?

I make analysis interesting.


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