Agency: Wieden & Kennedy
Headof MEC MediaLab
+44 (0)20 7803 2283.
1 Paris Garden, London, SE1 8NU
1st January 1963
Driving with the miles per gallon display on.
Ealing Symphony Orchestra.
Guitar, pen, paper.
David Trimble, for building credibility and consensus, then seizing the opportunity.
The Guardian, Q, Grey's Anatomy, Radio 4, BBC news.
Asking to work a four-day week.
Garden, family, barbecue.
Advising the Bank of England, providing a statistic for Tony Blair's last major speech as prime minister, writing the definitive research-based piece on word of mouth, being quoted in the "Sidelines" section of Guardian Women, helping put MEC at the top of the Campaign New Business League, building a team of the most talented media researchers and analysts in town.
Yossarian from Catch-22.
Trustee of Five Talents UK.
Media's ultimate egghead, Fletcher continues to be the analytical engine at the heart of the agency's planning excellence, and now that, post merger, MEC's two cultures have been bedded in, the agency is emerging as a true force to be reckoned with.
A neverending stream of music lessons and associated hardware for my entire family.
I make analysis interesting.