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David Hackworthy

David Hackworthy


Planning partner


The Red Brick Road

Work Telephone

+44 (0)20 7575 7654.


50-54 Beak Street, London, W1F 9RN


1st January 1964

Fantasy business partner

A silent one.

How do you off-set your carbon footprint?

Avoid carbs.

Greatest influence



The AA and AA.

Favourite gadget


Desert island objects

Bucket, spade and Ursula Andress.

Most-admired politician

President David Palmer.

Favourite media

The Sydney Morning Herald,Viewpoint, 24, 6 Music,

Biggest risk taken

The dance moves I unleashed to impress my wife-to-be.

Perfect day

Sunshine, snow, sauna, sex, sleep.

Who should play you in the film of your life?

Robert Downey Jr.

Career highlights

Getting to work in Sydney, New York and London.

Fictional hero

Groundskeeper Willy.

Best job outside advertising

Ladies basketball coach.


The Sydney firecracker despises most guardrails of conventional planning. He rushed to defend his move to "task-based planning" after a restructure in July. Hackworthy has enjoyed a good year, and has impressed with his strategic insight.

Most expensive purchase

Snowboarding holidays.

Why are you good at what you do?

Competitive, neurotic, loudmouth.

Additional Information

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