Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Senior fellow, London Business School
Joint managing director, Vizeum UK
Chief executive, Partners Andrews Aldridge
Managing partner, Archibald Ingall Stretton
Creative director, Bartle Bogle Hegarty
European chief executive, Profero
Chief executive, EHS Brann
Chief executive, IPC Media; executive vice-president, Time Inc, IPC Media and Time Inc
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.