Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Partner, Beattie McGuinness Bungay
President (Europe), TBWA
Editor, Red
Managing director, Viacom Brand Solutions
Commercial director, The Independent
Non-executive director (COI); freelance research consultant, COI
Chief creative officer, Endemol
Editor (Campaign), Haymarket Business Publishing
Creative director, Beattie McGuinness Bungay
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.