VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Chief executive, Omnicom Media Group
Founding partner, The Brooklyn Brothers
Head of press and outdoor communication, MPG
Managing director, The Red Brick Road
Deputy chief executive, COI
Chief executive, Aegis Media
Chief creative officer, Lowe Worldwide
Member advisory board, WPP
Founding partner, Beattie McGuinness Bungay
Creative director, Karmarama
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.