VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Founder and chairman, BETC Euro RSCG , BETC London
Executive creative director, VCCP
Chief executive, Ogilvy & Mather
Planning partner, Beattie McGuinness Bungay
Chief executive, Elvis
Director-general, IPA
Chief executive, Outdoor Media Centre
Creative partner, Lean Mean Fighting Machine
Commercial sales director, Channel 5
Director of strategy, Fallon
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.