VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Director, Academy Films
Non-executive director/advisor, n/a
Managing partner, Lean Mean Fighting Machine
Editor, Campaign
Co-founder, Beattie McGuinness Bungay
Worldwide chief executive, Initiative
Chief executive, AKQA
Creative partner, Lean Mean Fighting Machine
Chief executive, Cheethambell JWT
Global creative director, DDB
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.