VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Executive creative director, Chemistry Communications
Creative director, Cheethambell JWT
Managing director, Wieden & Kennedy
Executive creative director, Tribal DDB
Managing Director thelondonpaper, News International
Partner, Mother
Chairman, Work Club
Mr C., CHI & Partners
Outgoing director of marketing, communications and audiences., Channel 4
Partner, VCCP
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.