Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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Nicholas Coleridge
Managing director, Condé Nast; vice-president, Condé Nast International., Condé Nast
Mark Collier
Managing partner, Dare
Will Collin
Partner, Naked Communications
Claudine Collins
Managing partner, MediaCom
Damon Collins
Executive creative director, Rainey Kelly Campbell Roalfe/Y&R
Paul Constantine
Joint managing director, Zed
Barry Cook
Founder, Krow Communications
Mike Cooper
Chief executive worldwide, PHD
Massimo Costa
Chairman and chief executive (EMEA), Young & Rubicam Brands
Barry Cox
Chief executive, The History of Advertising Trust
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30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
