Executive creative director, Europe, The Marketing Store
Creative director, Cheethambell JWT
Managing director, Wieden & Kennedy
Creative director, Elvis
Chief creative officer, LBi
Global chief executive officer, SapientNitro
Chairman, Work Club
Mr C., CHI & Partners
Founding partner, VCCP
Agency: BETC Euro RSCG
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
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