VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Chris Clarke
Chief creative officer, LBi
Jon Claydon
Chairman, Work Club
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Managing director, Arena Quantum
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Mr. C, CHI & Partners
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Founding partner, VCCP
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Managing director, Condé Nast; vice-president, Condé Nast International, Condé Nast
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Chairman, EdC Europe
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Managing partner and joint head of investment, MediaCom
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Executive creative director, Rainey Kelly Campbell Roalfe/Y&R
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
