Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Ad director – Independent and London Evening Standard, Independent Newspapers
Head of trading, Starcom MediaVest Group
Head of planning EMEA, Ogilvy & Mather
Chief executive, Advertising Producers Association
Managing director, Walker Media
Planner, Hurrell Moseley Dawson & Grimmer
Managing director, Carat
Chief executive, OMD Worldwide
Chief executive, National Magazine Company
Chief executive, Clear Channel Outdoor
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.