Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Director, Chime
Chief executive, Bartle Bogle Hegarty
Managing director, Manning Gottlieb OMD
Chief executive (Europe), Profero
Executive creative director, M&C Saatchi
Head of MEC MediaLab, MEC
Executive creative director, Fallon
Partner, Grand Union
Founding partner, Adam & Eve/DDB
Chief operating officer, DDB
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.