VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Managing director, MPG
Managing director, JCDecaux Airport
Chief executive officer, Europe, the Middle East & Africa, Saatchi & Saatchi
Executive creative director, McCann London
Director, consumer media, Guardian News and Media
Founding partner, The Brooklyn Brothers
Director, MJZ
Managing director, IPC Ignite, IPC Media
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.