VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Managing director, Hypernaked
Managing director, ZenithOptimedia
Director, Chime
Chief executive, Bartle Bogle Hegarty
Managing director, Manning Gottlieb OMD
Head of analytics and insight, MEC UK
Head of planning, VCCP
Founding partner, Adam & Eve/DDB
Executive creative director, Brothers and Sisters
Chief commercial officer, DDB London
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.