Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Managing director, Hypernaked
Creative director, WCRS
Director, Chime
Chief executive, Bartle Bogle Hegarty
Managing director, Manning Gottlieb OMD
Head of Innovation, Cheil
Head of analytics and insight, MEC UK
Chief strategy officer, JWT
Founding partner and chief communication strategy officer, Adam & Eve/DDB
Executive creative director, Brothers and Sisters
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.