Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Founding partner, Adam & Eve/DDB
Head of engagement planning, Bartle Bogle Hegarty
Creative director, WiedenKennedy
Managing partner, CHI & Partners
Managing director, Albion
Managing director print trading, Group M
Executive creative director, Agency Republic
President, McCann Erickson EMEA and chairman, UK Group, McCann Erickson
Chief executive, Omnicom Media Group
Managing director, Academy Films
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.