VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Alasdair Graham
Creative partner, Ogilvy PR
Laurence Green
Chairman, Fallon
Laura Gregory
Executive producer and founder, Great Guns
Angus Grieve
Executive director, IAA UK Chapter
Patrick Griffith
Partner, Work Club
Greg Grimmer
Partner, Hurrell Moseley Dawson & Grimmer
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All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
