VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Managing partner, CHI & Partners
Head of engagement planning, Bartle Bogle Hegarty
Managing partner, CHI & Partners
Chief executive, Albion
Managing director print trading, Group M
Executive creative director, Agency Republic
President and chief executive (EMEA), McCann Worldgroup
Chief executive (EMEA), Omnicom Media Group
Creative partner, Ogilvy Advertising
Managing partner, Naked Communications
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.