VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Pippa Glucklich
Managing director, Arena Media
David Golding
Founding partner, Adam & Eve/DDB
Sarah Golding
Managing partner, CHI & Partners
Gareth Goodall
Head of planning, Fallon
Matt Gooden
Creative director, Beattie McGuinness Bungay
Neil Goodlad
Managing partner, CHI & Partners
Jason Goodman
Chief executive, Albion
Steve Goodman
Managing director – print trading, Group M
Gavin Gordon-Rogers
Executive creative director, Agency Republic
Brett Gosper
President and chief executive, McCann World Group
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All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
