Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Managing director, Associated Northcliffe Digital
Chairman US, Bartle Bogle Hegarty New York
Chief executive, TBWA\Manchester
Founder, Krow
Chairman and globalchief creative officer, WWAV Rapp Collins
Head of investment, ZenithOptimedia
Planning director, Miles Calcraft Briginshaw Duffy
Creative director, Bartle Bogle Hegarty
Chief executive, Scholz & Friends AG
Creative partner, Dare
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.