VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Creative founder, Krow Communications
Managing director, MEC
Chairman and globalchief creative officer, Rapp
Managing director, News International
Head of trading, ZenithOptimedia
UK group chief executive, JWT Group
Chief strategy officer, Leo Burnett Group
Chairman and chief executive, Grey Group
Worldwide creative director, Bartle Bogle Hegarty
Creative partner, Dare
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.