As a marketing expert, you are well aware of the need to grab hold of new media and put it to work for your business. You may have Twitter followers to spare, know exactly how to garner new “likes” in an instant on Facebook, and have people Pinning your products left, right and sideways. And yet, despite all of these successes, if you are not incorporating video into your marketing efforts, you are missing out on valuable opportunities to expand your brand into new audiences and to deepen the loyalty you already have among customers and fans.

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