VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
President – dynamic markets, Starcom MediaVest Group
Chief executive, Pearl & Dean
Managing director, Starcom MediaVest Group
Executive strategy director, DDB
Executive creative director, WCRS
Chief executive, IPM
Worldwide chairman and chief executive, JWT
Founding partner, Anomaly
Group chief executive, Leagas Delaney
Global digital leader, Mindshare
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.