VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Head of planning, Rainey Kelly Campbell Roalfe/Y&R
Joint executive creative director, Publicis London
Chief executive, Bauer Media
Regional director, Europe, Dentsu Europe
Managing partner, VivaKi
Chief executive, M&C Saatchi
Chief executive, OgilvyOne
Executive director, Telegraph Media Group
Chief executive, worldwide, ZenithOptimedia
Creative partner, Kitcatt Nohr Digitas
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.