Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Managing director, Ogilvy Advertising
Art director, The Red Brick Road
Chief executive, MediaCom
Group managing director Leo Burnett and Arc, Leo Burnett London
Joint executive creative director, McCann Erickson
Director, Rattling Stick
Chairman and chief executive, Ogilvy Group UK
Chairman of the board, chief executive and president, Cossette Group
Chief strategy officer, Euro RSCG PR
Group chief executive, TBWA\London
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.