VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Chief executive, Guardian Media Group
Commercial director, ITV
Managing director (IPC Advertising), IPC Media
Chief marketing officer, McDonald’s
Partner, Beattie McGuinness Bungay
Outgoing executive creative director, Fallon
Chairman (Europe); vice-chairman, Omnicom Group
European innovation commercialisation director, Diageo
Partner, Mother
Senior partner, Agency Insight
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.